Search Engine Optimization, Search Engine Marketing & Social Networking

+ Search Engine Optimization:

Search Engine Optimization (SEO) is the process of editing a web site’s content and code in order to improve visibility within one or more search engines result. When this term is used to describe an individual, it stands for “Search Engine Optimizer” or one who performs SEO. The more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. SEO is the process of improving web pages so they rank high in search engines for a specific keyword phrase. SEO is divided in two categories:

- On-page optimization: it refers to every method you use that change in your own web design and page code.
- Off-page optimization: equals link popularity and make your referral link with other site.

+ Search Engine Marketing

Search Engine Optimization (SEO): can help you design and build an authoritative, content-dense and easily accessible site for both Users and the automated “spiders” that crawl and index the Internet.  We will optimize your site’s design, code and content so that you achieve top rankings on search engine results pages for desired keywords.  This allows your site to attract the most qualified Users: those most likely to convert!  

Link Building: can optimize your site architecture and navigation to facilitate crawls from the spiders AND make things easier on the User.  We optimize anchor text and interlinking to leverage your content to get the maximum return.  We also are able to reach out to our network of providers to write about your business and attain natural back links in that fashion, as well.

Social Media Marketing (SMM): Tong Hor social medial team can help you drive traffic, increase sales, build a strong brand identity and a community for your product.  Our solution includes optimized blog, Twitter, and Facebook design, and content population from world class writers who provide virally enabled content.  We also monitor your brand online and provide feedback on online “word –of-mouth” to help you make business decisions.

+ Social Networking:

Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening,  developing friendships or professional alliances, finding employment, business-to-business marketing and even groups sharing information about the end of the Mayan calendar and the Great Shift to arrive December 21-2012. The topics and interests are as varied and rich as the story of our world.

When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them. 

The friends that you can make are just one of the many benefits to social networking online. Another one of those benefits includes diversity because the internet gives individuals from all around the world access to social networking sites. This means that although you are in the United States, you could develop an online friendship with someone in Denmark or India. Not only will you make new friends, but you just might learn a thing or two about new cultures or new languages and learning is always a good thing.

As mentioned, social networking often involves grouping specific individuals or organizations together. While there are a number of social networking websites that focus on particular interests, there are others that do not. The websites without a main focus are often referred to as "traditional" social networking websites and usually have open memberships. This means that anyone can become a member, no matter what their hobbies, beliefs, or views are. However, once you are inside this online community, you can begin to create your own network of friends and eliminate members that do not share common interests or goals.

As I'm sure you're aware, there are dangers associated with social networking including data theft and viruses, which are on the rise. The most prevalent danger though often involves online predators or individuals who claim to be someone that they are not. Although danger does exist with networking online, it also exists in the real world, too. Just like you're advised when meeting strangers at clubs and bars, school, or work -- you are also advised to proceed with caution online.

Once you are well informed and comfortable with your findings, you can begin your search from hundreds of networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including Facebook, Twitter,  MySpace, Linkedin, FriendWise, FriendFinder, Orkut, and Classmates.